No business plan in 2020 had Covid contingency plan on it. No one had a crystal ball that told us exactly what will happen and 2020 taught us that very quickly. Our ability to map a business future is possible, and we are looking back at 2020 at four key areas that affected a business trading success and how we can learn to map our future success.

• Preparedness

• Ability to act

• Agility to react, respond and pause.

• Limitations of a 12-month perspective

What do we mean by future-proofing?

Initially, the technology industry created this word to design software, content, and more linked products to be still used in the future even when technological change occurs. However, it has now morphed across our wider lives into protecting ourselves from external change.

We will use future-proofing in the context of looking at how we can enhance our ability to protect ourselves and our business from any future external influence through our internal actions. So the time has come for us to focus on a new level of thinking, which has been here the whole time

No business plan in 2020 had Covid contingency plan on it. No one had a crystal ball that told us exactly what will happen and 2020 taught us that very quickly. Our ability to map a business future is possible, and we are looking back at 2020 at four key areas that affected a business trading success and how we can learn to map our future success.

• Preparedness

• Ability to act

• Agility to react, respond and pause.

• Limitations of a 12-month perspective